• WHISPER —— Chinese cosmetic brand design
  • WHISPER —— Chinese cosmetic brand design
  • WHISPER —— Chinese cosmetic brand design
  • WHISPER —— Chinese cosmetic brand design
  • WHISPER —— Chinese cosmetic brand design
  • WHISPER —— Chinese cosmetic brand design
  • My brand’s concept element is bat. In China, bats are good luck. But  in the West, the bat is generally a symbol of evil. So I combined with these two different ideas which relates to the modern Chinese women’s image: Graceful and inviting, Steady and Naughty, Traditional and Cool.

    My creative source of the brand “WHISPER” is from the peking opera. In the play, a pair of eyes can best convey the role’s character, which is called “Fengyan”. So I want to create the traditional but  modern make-up to create a pair of charming eyes that can speak.


     


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